A FINAL festive fling awaits business and accommodation providers on the Coast with the region set to resemble a sardine tin for the Australia Day long weekend.
After a sun-drenched summer so far and a bumper school holiday period the three-day weekend kicking off on Friday looks set to be the cream on top for accommodation providers.
Visit Sunshine Coast CEO Simon Latchford expected a broad mix of people young and old to descend on our beaches for what will become a three-day celebration for many.
He tipped Brisbane, Wide Bay, Toowoomba and the Northern Rivers to provide us with the most visitors, as some look for a sea change while others look to get out of the city.
Mr Latchford said the Australia Day weekend would provide a “good spread” of patronage from top to bottom for accommodation providers, from camping to the more elite hotel and apartment offerings.
Wotif.com’s Kirsty La Bruniy said travellers were seeking out the Sunshine Coast in droves, with the Sunshine Coast second only to the Gold Coast nationally for destinations other than capital cities for the Australian Day long weekend (January 25-28).
She said, unsurprisingly, coastal destinations were proving the most attractive lures.
For the Sunshine Coast, which Ms La Bruniy described as one of the “most popular” destinations, Wotif.com searches for Australia Day accommodation had increased 23 per cent on last year.
Search interest also skyrocketed for Noosa, with Wotif.com searches for accommodation in the region’s premier tourist destination jumping nearly 60 per cent on the previous year.
The data was sourced from Wotif.com searches carried out from January 1-11, 2017.
“With Australia Day falling on a Friday this year, the good news is local operators should expect a bumper weekend of tourism, as holiday-makers squeeze one more long weekend out of January,” Ms La Bruniy said.
Mr Latchford said a targeted ad campaign in Brisbane and the Gold Coast, including billboards and TV ads was also helping to secure the drive market trade.
He said the campaign would ramp up again around Easter and the upcoming Commonwealth Games.