C3, The Fastest Growing Omnichannel Food Tech Platform, Has Created a Joint Venture In Saudi Arabia with Global Investment Group WK Holding


Launched in 2019 by SamNazarian, Founder and CEO, C 3 has actually originated the food tech area. The fastest-growing dining establishment group in history, C 3 introduced 165 places in the U.S. in its very first year, attaining 1.3 million orders to date. C 3 presently runs over 250 digital brand name places throughout the U.S. with a growth pipeline to well over 1,000

This past Spring, C 3 introduced its exclusive PEOPLE GO app, the market’s very first option to third-party shipment platforms. PEOPLE GO functions a cooking market of C 3 digital dining establishments permitting visitors in LosAngeles, SanFrancisco, Portland, Austin, New York and much more United States cities to come, to dine throughout various dining establishments and group their menu options into a single order. PEOPLE GO is offered on the AppleApp Store and GooglePlay

Leading from the Kingdom

C 3‘s growth into SaudiArabia is totally moneyed by Smart Food Holding, a department of WK Holding, through its consortium of prominent partners, consisting of Layla Abuzaid and YasserAlobaidan Under the vision of establishing partner Layla Abuzaid, to place the Kingdom as an international center and epicentre of development, WK Holding’s portfolio consists of:

  • RafaMFA- is a joint endeavor in between RAFA (SaudiArabia) and MF Group (the most substantial occasion production business in Russia).
  • RUSSAD- is a business which runs as a bridge for Russian way of life business wanting to get in the Saudi market.
  • SAPEG PE FUND developed to assist in foreign financial investments in the Kingdom.

LaylaAbuzaid, Founder and CEO WK Holding, commented: “WK Holding is humbled to partner with hospitality legend SamNazarian, Founder and CEO of C 3, whose pioneering track-record is unequaled. C 3‘s growth throughout SaudiArabia will equalize nouvelle cuisine by owning the food tech area in the area and, we will put together a best-in-class hospitality center in the Kingdom for the area, for the world. We will open regional skills, commemorate our lively cooking culture, and export worldwide. C 3 in SaudiArabia is a world-first; no other platform has such transformative capability to join countries. From our house to your house; thisi sbe yond – ane wk ingdom.”

MsAbuzaid continued: “We are resolutely enthusiastic, dedicated to the awareness of Vision 2030 and to playing our part in developing the Kingdom as an epicentre of quality. Through the vision and enthusiasm of our cherished KingSalman and Crown Prince Mohammed together with our strong federal government management, SaudiArabia will end up being a plan international location where culture and neighborhoods grow.”

The local roll-out of C 3 throughout SaudiArabia will utilize the momentum of the development of theKingdom C 3 and WK Holding will put together an operating group based in Riyadh to develop and provide best-in-class execution throughout the C 3Saudi Arabia operating platform, consisting of sourcing the greatest quality produce from regional providers. And as part of its impact on cultural globalization, C 3‘s efforts in SaudiArabia will recognize, coach, and breed regional cooking skill in a relocation that will brand name and export Saudi hospitality culture to the world.


No other dining establishment group has actually collected such a prominent cumulative of worldwide renowned cooking skills. Across C 3 portfolio brand names, Chefs, MasaharuMorimoto, DarioCecchini, KatsuyaUechi, DaniGarcia, MartinHeierling,MichaelIsrael, VincenzoRossy and RomainFornell have actually made nouvelle cuisine available, cultivating an international neighborhood of fans, consisting of CindyCrawford, Jon Bonjovi, JadenSmith, Justin and Hailey Bieber, Diplo and ParisHilton

Commenting on the collaboration, SamNazarian, Founder and CEO of C 3, stated: “We are enjoyed partner with visionary Layla Abuzaid and WKHolding International growth is essential to C 3‘s development and there is no much better partner to take us into the prominent SaudiArabia market. WK Holding’s performance history of effective execution and best-in-class relationships matches C 3‘s vision. Through collaboration we are thrilled to present C 3‘s popular digital dining establishment brand names such as Umami Burger, Sam’s Crispy Chicken, Krispy Rice, Kumi, Sa’moto and more to the Saudi neighborhood.”

Mr Nazarian continued: “The C 3 group is dedicated to the Saudi kingdom’s awareness of Vision 2030 and the improvement of SaudiArabia into an international commercial powerhouse. Adding to that belief and through collaboration we are intending to motivate the world to come together through the love of food.”

C 3‘s growth into SaudiArabia is set to present 40 global brand names to the area, consisting of:

  • UmamiBurger: topping America’s finest hamburger lists considering that2009
  • .

  • Sam’sCrispy Chicken: a fast-casual dining principle offering Southern- fried chicken specialities 100% antibiotic and hormone-free.
  • KrispyRice: developed by C 3‘s ChiefCulinary Officer MartinHeierling and the cooking group behind sis dining establishment Katsuya, the menu centres around the renowned Krispy Rice meal along with handrolls, maki cut rolls, nigiri and chef-curated mixes.
  • Sa’Moto: is a collection of Iron Chef Morimoto’s most enjoyed Pan-Asian meals, combining Asian flavours, Japanese strategies and American spirit.
  • CicciDi Carne: fixated the principle of the regional deli and butchers’ store, with a menu helmed by world-renowned Chef DarioCecchini, referred to as the “world’s best butcher.”
  • ElPolloVerde: developed in collaboration with Chef DaniGarcia, among Spain’s most globally renowned Chefs, having actually accomplished 3 Michelin stars and the Bib Gourmand in2016
  • .

  • Kumi: thought about the brotherly brand name to Krispy Rice and based upon C 3‘s popular LasVegas dining establishmentKumi
  • .

  • El laMia: a contemporary and advanced coffee brand name that brings a piece of LosAngeles’s craft coffee culture to global locations. Lovingly called after the 2 children of C 3‘s CEO and Founder, SamNazarian
  • PlantNation: merges healthy active ingredients, modern-day cooking strategies, and globally-inspired flavours to develop distinctive plant-based meals.
  • LA Gente: the ideal on-the-go taco experience motivated by the street design of LA food trucks and Mexican custom.
  • 12Caviar: here, caviar takes centre phase with a menu highlighting the fragile flavour profiles of caviar from worldwide. A trademark of great gastronomic dining.

A paradigm-breaking design

The very first C 3 website in SaudiArabia, PEOPLE Food Hall, is because of introduce in Riyadh in the very first quarter of2022 The omnichannel cooking center will consist of a curated collection of C 3 cooking brand names. It will run as a dining location including full-service dining establishments and a fast-casual food hall. Powered by a ghost kitchen area, PEOPLE Food Hall Riyadh will likewise serve meal shipment and get orders positioned through the “CITIZENS GO” app.

TheSaudi joint endeavor in between C 3 and WK Holding is anticipated to introduce thirty brand name places in year one, increasing to 110 outright places and 550 brand name places by year 5 consisting of food halls, ghost cooking areas, QSR, self-service, grab and go, drive-thru plus and mobile shipment.

C 3 is taking a look at website places at public and personal advancements at all scales, such as health clubs, filling station, airports, schools, sports places, shopping centers and retail outlets, along with Saudi mega-projects.

By opening hospitality in the Kingdom through the disturbance of food tech, C 3 in SaudiArabia will create numerous tasks and reinforce the economy of SaudiArabia and the area at big through the inspiration of hospitality and the advancement of private-sector facilities.

#c 3arabia #thisi sbe yond #ane wk ingdom

About C 3

C 3(CreatingCulinary Communities) is re-imagining the food service market at a time when modification is required most. Founded and led by visionary SamNazarian with minority financiers Simon, an international leader in the ownership of premier shopping, dining, home entertainment and mixed-use locations, and Accor, the world-leading enhanced hospitality group, C 3 is all at once, methodically and broadly uniting innovation, underutilized retail, hotel and kitchen area areas and first-rate cooking skill. C 3‘s variety of cooking brand names co-exist to interrupt the food and drink market by taking advantage of quickly progressing consumer choices through C 3 developed shared cooking areas, Citizens food halls and mobile shipment with the next-gen Citizens GO app set to introduce in2021 Current C 3 brand names consist of Umami Burger, Krispy Rice, Sam’s Crispy Chicken, El laMia, In a Bun, The Other Side and DaniGarcia’s ElPollo Verde, with lots of other brand names in the pipeline. As of March2021, C 3 runs 250 digital cooking areas throughout the U.S. To discover more, see

About WK Holding:

Founded in 2017 by LaylaIssa Abuzaid, who presently works as CEO, WK Holding is a modern financial investment House that creates equally advantageous long-lasting collaborations and ingenious value-creating chances in between SaudiArabia and the rest of the world. Operating throughout 5 sectors, home entertainment, food and drink, trading, innovation and way of life, WK Holdings buys high quality separated possessions through an entrepreneurial frame of mind and an institutional technique.

Today, the WK Holding portfolio consists of RAFA/MFA Company, a joint endeavor in between RAFA (SaudiArabia) and MF Group (the most substantial occasion production business in Russia), RUSSAD, a company center in between SaudiArabia and Russia and the SAPEG PE FUND developed to assist in foreign financial investments in theKingdom

In2021, of WK Holding presented Smart Food Holding as a neighborhood committed to the financing, incubation and development of the most amazing brand names running within the food, drink and way of life area. Smart Food Holding is the financial investment platform for C 3Arabia To discover more, see

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