Hammerson has actually revealed that the Norwegian motivated fish and seafood experts North Fish is to open its very first UK dining establishment in its flagship location Bullring, in Birmingham.
TheBullring dining establishment will be the brand name’s very first beyond Poland, as it starts a worldwide growth. The menu will include a variety of fish and seafood meals, all of which will be prepared with fresh and prime quality components from the brand name’s tested providers. The 1,500 sq feet system at Bullring, opposite Caf é Rouge on St Martin’s Walk, was created internal, and will cater for approximately 54 covers.
The brand name is a subsidiary of North Food, and is based in Poland where it runs 47 dining establishments in the country’s most popular shopping center. It is the marketplace leading fish and seafood chain in the nation.
IainMitchell, UK Commercial Director at Hammerson, stated: “North Fish is yet another example of a leading global brand choosing one of our flagship destinations to help them jump-start their international expansion. It is testament to the strength and popularity of Bullring that the brand has chosen to open its first site in the UK in the destination. Across our portfolio, we’re focusing on F&B brands that can offer something new and fresh for our customers, and North Fish really epitomises that strategy in action. I’m sure it will be a great addition to the broader line-up at Bullring & Grand Central”.
SzymonAdamczuk, Group CEO at North Food, included: “The launch of our business in the UK is something we have worked hard to achieve for a long time – choosing the right place to kick-start our expansion here was crucial, and we are delighted to be joining the line-up at Bullring. Birmingham is a buzzing and vibrant city with rich culture, and Bullring sits at the heart of it. We are very excited to welcome the first customers in our restaurant very soon.”