Australia

Rockhampton ‘trending’ as travel interest skyrockets in area


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ROCKHAMPTON is experiencing “unprecedented” traveler need, according to a hotel reserving site.

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Research by Brisbane- based Wotif suggested Queenslanders’ interest in going to Rockhampton increased 9 times in the latter half of June compared to the very first half.

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That made Rockhampton the fifth-most ‘trending’ place, behind Hervey Bay, Brisbane, Ballandean, andStanthorpe

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Judging by Wotif’s lodging need for July 1 to July 19, the Beef Capital was the 6th most popular school vacation location in the state.

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Wotif handling director Daniel Finch stated Rockhampton was the”perfect destination for a low-key family adventure”

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“Rockhampton offers something for the whole family to enjoy, with exceptional dining along the river, beautiful botanical gardens and the family favourite Rockhampton Zoo,” he stated.

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“Queensland has always been one of Australia’s strongest tourism destinations and we know there is a big job ahead to support the tourism industry, so it’s fantastic to see families are making the most of the school holidays and enjoying a much-deserved break in their own state.”

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Interstate travel interest increased too: that of New South Wales tourists increased almost 70 percent in the 24 hours after recently’s border opening statement.

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“After spending months indoors, Aussies have a new-found appreciation for domestic travel and are keen to get out and enjoy a local adventure,”Mr Finch stated.

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“While travel demand is returning for the country’s regular hot spots, many regional areas like Rockhampton are seeing unprecedented interest on the site.”

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The information were from searches made on Wotif, though the variety of searches was not provided.

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CapricornEnterprise CEO Mary Carroll stated Central Queensland areas such as the Capricorn Coast and Carnarvon Gorge were bringing visitors through Rockhampton, and reservations were “very strong” for the next 3 months.

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“Queenslanders certainly have been supporting Queenslanders,” she stated.

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“We’ve had great June-July school vacations.

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“It’s primarily leisure reservations for individuals travelling through Rockhampton on a larger journey.

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“Our direct marketing efforts in Central Queensland and South East Queensland through TV, digital, and radio have really resonated.”

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Rockhampton area Mayor Margaret Strelow stated Advance Rockhampton had actually actually pressed Rockhampton as a location in its own right.

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“We have seen advertising supported by the state government which has really focused on the beaches. We felt it was important to match that with modern, fresh advertising which was just about us,”Cr Strelow stated..

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“The current social networks and tv marketing campaign have actually struck the mark.

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“We’ve seen a considerable uptake in engagement with our social networks platforms and it’s motivating to see that that is streaming through to genuine reservations.

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“We should not ignore the value of our bottom lines of distinction.

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“The recreational fishing market has been very strong for us and mountain bike trails are a growing drawcard as well.”





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