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Sri Lanka Tourism works together with International Travel Influencers to keep alive ‘Sri Lankan Holiday’ dream


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SriLanka Tourism works together with International Travel Influencers to keep alive ‘Sri Lankan Holiday’ dream


Tue,Oct 13, 2020, 12: 15 pm SL Time, Colombo Page News Desk, Sri Lanka.

Oct13, Colombo: Destination Sri Lanka is held high in the minds of the worldwide tourist neighborhood as a ‘hotspot’ brimming with an amazing variety of tourist attractions far beyond its adorable percentages. Literally its similar to a whole big continent’s worth of resources, all crammed in to a small landmass with the included benefit of an amazing history, culture and heritage covering an excellent 2500 years. .

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History informs us that our small island is the world’s most charming wonderland that has actually nonstop drawn explorers, emperors, conquerors and not even withstanding determining merchants travelling the silk path, who all of a sudden got high on the spice path. Since then, Sri Lanka has actually been swamped with tourists at our gate, who are drawn for more factors than one. .

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They come here – among the world’s leading locations in Asia – to check out lively natural and multiculturalism, attractive areas and unique wild life in their natural environment. Sri Lanka is world distinguished for its sunlight through 365 days, golden beaches, attractive areas, lavish plant, unique wildlife and compact with all nature’s presents. .

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All these can be experienced within one day, making it a 365- day location, supplying the very best of experiences throughout the year. With its simple ease of access to reach one location from another and the lively variety of areas make Sri Lanka among the most searched for and popular locations for a perfect travel experience. .

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With its romantic areas and story book surroundings, Sri Lanka is searched for as a favored location for wedding. Boasting 4 natural harbors Sri Lanka likewise uses an unrivaled cruise tourist location. .

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WhenCoronavirus pandemic broke in, tourist in Sri Lanka and worldwide pertained to a grinding stop. The economy and market stakeholders both huge and little dealt with a significant blow. They were inclined to restrict their tourist associated activities due to regular lockdowns, travel restrictions and health constraints. Tourist arrivals decreased, and the whole tourist market throughout the world experienced a significant obstacle like never ever in the past. .

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We feel it highly that the minute the distress of coronavirus pandemic wanes and the airports open their floodgates to let the travel neighborhood escape, they will bee-line to our location. It might be a long haul, till the indications of the times occur. Sri Lanka Tourism analyses this pandemic calm has its silver-lining chances. Sri Lanka Tourism has actually wisely chosen to remain up-beat, turning proactive, making two times as sure the Post COVID Tourism possibility securely takes place in Sri Lanka’s favor. .

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During the existing worldwide pandemic, Social Media has actually most honestly been used as a tool for tourist market to keep contact with possible tourist worldwide, producing wanderlust. .

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SocialMedia has actually increased its use by over 50 percent in the previous 5-6 months throughout the worldwide pandemic. Users are now look for things to do, locations to check out throughout post-pandemic, most safe locations to take a trip and most significantly, they lookout for travel motivation. .

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During this turning point, Virtual and User Generated Content (UGC) are forecasted to produce genuine individual experiences of a travel brand name, which are greatly trusted in future travel choice making. Travel Influencers have actually been playing an essential function providing more practical travel inspiring insights and take a trip details to support choice making. .

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Validation from International Travel Influencers use higher guarantee and inspiration for tourists when choosing an appropriate travel location to check out with their good friends, loved ones, household, enjoyed ones or perhaps solo. .

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SriLanka Tourism commissioned travel blog writers, who were on task under the Travel Influencer Program with a strong Social Media following from crucial source markets worldwide. To really back realities. This project anticipates to get rid of any travel hesitancy and foot-dragging in choosing the island as a chosen, safe travel location, as soon as the doors open for worldwide traveler arrivals. .

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Numerous location advertising press journeys have actually remained in development with International Travel Influencers covering varied geographical areas of the island, consisting of Jaffna, Central Highlands, Anuradhapura, lower recognized Sabaragamuwa Province (Belihuloya) and ruralColombo These Programs showcases abundant variety and lower associated areas of charm in Sri Lanka, with warm hospitality. .

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SriLanka Tourism hosted U.S.A. based Travel You Tuber and Blogger Johnny Jens who runs his channel as @Johnny FD. His channel audiences of substantial numbers are from U.S.A., UK, Australia and Germany and his posts on You Tube and other Social Media platforms have actually created rather a variety of views from throughout the world. He keeps a fan base committed to see and check out hitherto uncommon and unprecedented tourist attractions of SriLanka .

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In his video vlog, Johnny has actually mentioned“Its super safe to travel within Sri Lanka and more than that, I have been fortunate to see some of the really cool places that I never expected in Sri Lanka such as Grapes Vineyards in Up North-Jaffna to Misty Mountains in Central Highlands” .

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Looking over the shoulder, SLTPB-VisitingBlogger Program, considering that its creation, has actually hosted over 150 Travel Influencers (likewise acknowledged as #slbloggers) and Content Creators covering all the crucial incoming source markets. During the lockdown, Sri Lanka Tourism engaged with these travel influencers and motivated recreating numerous Social Media posts on Sri Lanka to keep location presence and appeal as a safe and amazing vacation location to think about after the pandemic pass over. .

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In a quote to remain hands-on, Sri Lanka Tourism began an aggressive Travel Influencer Campaign in February 2020, inviting 27 high-powered International Travel Bloggers and Content Creators from 7 crucial source nations consisting of UK, Germany, Australia, Norway, Switzerland, Canada and the U.S.A., who actually set fire to take a trip interests of their audiences around the world through SocialMedia Sri Lanka Tourism plans keeping this flame alive through tactical online interactions. .

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TheInfluencer group consisted of the first-ever Family Travel Bloggers hosted under Sri Lanka Tourism’s Visiting BloggerProgram Their arrival here showed a legitimate point in guaranteeing and backing the level of precaution Sri Lankan authorities have actually put in location and follow; sufficient to encourage practically growing Family Bloggers with countless following on Social Media, in bringing along their kids to Sri Lanka, to actually veterinarian their abilities versus the stupendous variety of tourist tourist attractions and damp their toes in the sandy beaches of SriLanka .

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This choose section of influencers have actually been handpicked to produce genuine factors to affect worldwide tourists by transforming their reviews into a real vacation experience in tropical SriLanka .

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Together these integrated travel influencers have actually developed over 540 posts on numerous travel blog sites and popular social networks platforms throughout the COVID 19 pandemic lockdown in the worldwide arena. They need to date rose to 6 million worldwide audiences. Their approximated total engagements counted a huge 2,590,000 since 10 th August2020 The overall business worth of this combined promo is comparable to LKR30 Million. .

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Realizing the tactical value of keeping presence within the choose circle of worldwide travel neighborhood and having them seriously think about Sri Lanka as a guaranteed travel choice once the state of worldwide travel recuperates, Sri Lanka Tourism’s Visiting Blogger Program (VBP) continues in starting numerous Destination Promotional Campaigns working together with them. .

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As a Post COVID Recovery Campaign with #SLbloggers (with referral to Travel Content Re-Creation) Travel Influencers from lots of nations, such as UK, Switzerland, Italy, U.S.A., Canada, India and so on provided their assistance by backing and suggesting Destination Sri Lanka to their audiences as the majority of chosen location to check out for a thrilling post-pandemic travel experiences. .

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Creating awareness on the brand-new regular Destination Sri Lanka Tourism created a Social Media focused Post COVID Destination Promotional Video to display Sri Lanka as a “Still Fun & Safe” location targeting the worldwide audiences, and is all set to release as soon as the nation reveals the resuming for worldwide travelers. It will be shared amongst all Social Media platforms, International Travel Influencers, Digital Media, market stakeholders sending out a clear worldwide message“It’s Still Fun & Safe to travel in Sri Lanka”

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Plans are underway to trigger, a Dedicated Content Driven Influencer Campaign by Sri Lanka Tourism, targeting crucial source markets for location Sri Lanka consisting of UK, Europe and other important source markets consisting of Australia, India, U.S.A. and so on Through this short-term project, Sri Lanka Tourism anticipates to acquire cumulative assistance from leading travel influencers, particularly from those who have actually checked out Sri Lanka in the past and those who remain in a position to recreate fresh travel material backing Sri Lanka to their countless worldwide audiences.

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SriLanka Tourism is dedicated to guaranteeing that when the world’s Post COVID season shows up, this magnificently plentiful location remains right on top of the potential tourist’s pail list of things to do. They are enthusiastic about keeping this tourist’s desire on fire, till the pandemic whirlwinds pass over from the world, faster than later on, securely opening the floodgates to an increase of worldwide tourists leaving from months of lockdown, in their aimed millions to warm-hearted Sri Lanka, the world’s safe house.

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