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Sunwing partners with Wattpad to take advantage of the power of


TORONTO,Aug 09, 2021 (WORLD NEWSWIRE)– Sunwing has actually revealed a collaboration with Wattpad, the worldwide multi-platform home entertainment business for initial stories and leading social storytelling platform, to host a Canadian composing contest. The #MissedMilestones Writing Contest is on from now through August 24, 2021, with the objective to curate a collection of direct stories from consumers including travel minutes and turning points that they lost out on throughout the pandemic, consisting of how they would commemorate those minutes in the tropics. The winner will get an all inclusive holiday for 2 to RoyaltonPunta Cana Resort & &Casino(******** )and will be included on the @Travel profile on Wattpad.

“Our partnership with Wattpad is the latest step in our marketing transformation at Sunwing,” commented Samantha Taylor, Chief Marketing Officer atSunwing “Since the start of the pandemic, we have focused our efforts on refining and elevating the customer experience, and tapping into user-generated content is a key pillar of our marketing strategy. By partnering with Wattpad on this writing contest, we’ll be able to leverage the power of storytelling to engage with customers in a more authentic, relevant way, offering them an even more seamless customer journey under our wing.”

The brand name synergy is Sunwing’s newest endeavour into producing pertinent and inspiring material. With an international neighborhood of more than 90 million individuals, consisting of 1.6 million Canadians, Wattpad is house to a few of the most varied and innovative authors worldwide. Through the COVID-19 pandemic, more individuals have actually relied on reading and composing online as a kind of escapism and self-expression. At the exact same time, more Canadians are dreaming about their future holiday after being stuck at house for over a year, which has actually been shown in the growing need that Sunwing has actually seen over current months.

Sunwing will deal with Wattpad Brand Partnerships to adjust the winning story into a brief movie or video. The inspiring material will then be dispersed throughout both brand names’ channels consisting of YouTube and their particular social networks platforms.

“Creativity, connection and expression are core features of Generation Z,” stated Chris Stefanyk, Head of Brand Partnerships atWattpad “After more than a year of lockdowns around the world, Gen Zers have turned to creative platforms like Wattpad to share their experiences like never before. We’re thrilled to partner with Sunwing to engage our massive Gen Z community, turning missed milestones into inspired narratives.”

Eligible individuals are welcomed to send a narrative in 500 words or less about their #MissedMilestones from the previous year and the function that taking a trip to the tropics would play in making them legendary. From beach vacations with pals to household events in the tropics and location wedding events, authors are welcomed to get innovative with their entries and publish them to their Wattpad profile utilizing the #MissedMilestones hashtag. The main contest guidelines can be discovered on Wattpad’s site

AboutSunwing
The biggest incorporated travel business in North America, Sunwing has more flights to the south than any other leisure provider with practical direct service from airports throughout Canada to popular sun locations throughout the U.S.A., Caribbean, Mexico and CentralAmerica This scale makes it possible for Sunwing to provide consumers special offers at premier resorts in the most popular holiday locations in addition to cruise plans and seasonal domestic flight service. Sunwing consumers gain from the help of the business’s own educated location agents, who welcome them upon arrival and support them throughout their holiday journey. The business supports the neighborhoods where it runs through the Sunwing Foundation, a charitable effort concentrated on the assistance and advancement of youth and humanitarian help.

For more details:
MelanieAnne Filipp
Director,Corporate Communications & & Media Relations
SunwingTravel Group
1-800-387-5602 | media@sunwing.ca

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