Food And Drink

Thai Wine – An exceptional success story


A task to be appreciated, we take you through Thai red wine’s exceptional journey to success

Long related to white sandy beaches, elephant trips and picturesque Instagram shots, Thailand is a popular travel location however has actually not stuck out as a hotspot for red wine. Yet nowadays, travelers are starting to check out among Thailand’s significant vineyards.

A cloudy morning over Hua Hin Hills vineyard
A cloudy early morning over Hua Hin Hills vineyard

A taste of history

In1986, Charlerm Yoovidhya started his mission to make Thai red wine the leading gamer in Asian red wine by starting SiamWinery Buoyed by his success in branding Red Bull (which was co-founded by his daddy), Charlerm’s goal was to raise the gratitude of in your area produced red wine; initially in Thailand, then internationally.

Integrating red wine into a drinking culture long set on beer and spirits was no simple job, so Charlerm and his group set out to change the taste of red wine for the Thai taste buds and likewise the hot environment. As an outcome, they introduced SPY, a brand name that concentrates on rejuvenating mineral water instilled with champagne. Today, SPY is hugely popular in clubs and occasions (consisting of different moon celebrations) throughout Thailand.

Given more self-confidence by the success of SPY, Charlerm now felt all set to make top quality and pure red wine. In 2001, he discovered a vineyard at Tab Kwang in Khao Yai appropriate for winemaking due to its fertile soil and less serious environment conditions.

Motivated by this discover, Charlerm kept browsing and discovered what he was trying to find in a valley in Baam Khork Chang, 35 km (22 miles) from the lovely Hua Hin beach. Now described as ‘Monsoon Valley’, this website rapidly ended up being the primary vineyard for producing Monsoon Valley Wines.

MonsoonValley Wines

MonsoonValley Wines was now born; as Charlerm utilized these vineyards to produce exceptional Thai red wine and offered it under the MonsoonValley label.

With over 350,000 bottles produced every year, ‘Monsoon Valley’ has actually ended up being the face of Thai red wine and the very first Thai red wine manufacturer to win “Brand of the Year’ at World Branding Awards 2017-18 Its Premium variety likewise Gold at the 2015 Decanter World Wine awards.

The‘Classic’, ‘Premium’, ‘Signature’ and ‘Flagship’ series of Monsoon Valley are commonly produced from grapes grown in these 3 vineyards:

1. Hua Hin– the concept website of Monsoon Valley Vineyards (2002)

  • Situated simply 2 hours from Bangkok, this 110- hectare stretch is the biggest vineyard run by MonsoonValley The website utilized to be a wild elephant sanctuary and boasts spectacular views.
  • Grapes produced here consist of Shiraz, Chenin Blanc, Sangiovese and Colombard.
  • MonsoonValley’s research study center lies here, where wine makers can develop brand-new wine making strategies.

2. Tab Kwang in Khao Yai– the 2nd biggest vineyard (2001)

  • Proudly billed as Charlerm’s very first discovered vineyard, the soil here is perfect for producing red white wine grapes such as Rondon, Shiraz, Dornfelder and Sangiovese.

3. Chiang Mai (2013)

  • The most northern of all the vineyards, the website at Chiang Mai was established in 2013 and it is a perfect experimentation website.

Tourists riding an elephant in Thailand
Guided vineyard trips supply an excellent source of tourist

Against the chances

Viticulture in Thailand marks an advanced action in red wine. Many specialists questioned whether producing great red wine as near to the equator as Thailand would even be possible. Before, it was practically presumed that just areas located at 30 to 50 degrees latitude north or south of the equator (like France, Italy, and Australia) appropriated for growing grapes appropriate for red wine production.

By operating at the 13 th-degree latitude of the northern hemisphere, Thai red wine happily created the method for‘New Latitude Wines’ Wines made in Kenya, Brazil and Indonesia sign up with the list of white wines developed likewise near to the equator.

Unsurprisingly, to produce red wine in this part of the world, the Thai red wine market needed to conquer a variety of obstacles.

The challenges dealt with by Thai wine makers

An unpredictable environment
Thailand’s tropical and frequently unpredictable environment force Thai wine makers to target the dry season (normally September/October to March) for those 120 to 130 days normally needed for grapes to ripen. Other frustrating concerns brought on by the environment consist of:

  • Heat and humidity– compared to more conventional red wine growing areas, Thailand’s vineyards experience more fungis, insects and mysterious illness due to heat and humidity, in addition to erratic bud-bursting durations.
  • Tropical winds– which can harm vines.
  • Rain, great deals of rain– a consistent concern for winegrowers. In Hua Hin on the Gulf of Thailand for example, September and October see rainstorms that can wear down soil and significantly damage grapes.

Consistently daytime hours
In conventional red wine growing areas, vines flourish off long daytime hours and durations of inactivity, however in Thailand, the daytime hours are basically consistent throughout the entire year, suggesting vines can grow too exceedingly.

An increased requirement for labour
An absence of inactivity duration brought on by Thailand’s environment makes winegrowing a labour-intensive workout. Grapes require to be gotten rid of early throughout the rainy season for their security, for instance. This extra labour is both costly and tough to discover as the presence of many manual labourers ready to handle a high work is a distant memory.

Volatile soil
This triggers grapes to grow at various rates.

Innovative services utilized by Thai wine makers

TheThai red wine market is durable. At Monsoon Valley, the wine makers constantly check out ingenious services consisting of:

  • They deal with the Geisenheim Research Centre in Germany to discover kinds of grape that can grow in Thailand’s unpredictable environment.
  • They continue to try out grapes and environment conditions in their Hua Hin research study center.
  • They plant lawns to avoid soil disintegration throughout monsoon season.
  • During the rainy season, water gets gathered in a number of ponds to water the plants throughout the dry season.
  • Elephants even assist employees by transferring them around the vineyard.

An exceptional success story

Once crossed out as a difficult task, Thailand now produces over 1 million bottles of red wine every year– with roughly 350,000 of those dispersed under the Monsoon Valley label. Most of the significant wineries taking on Monsoon Valley can be discovered around the rolling hills of Khao Yai, 130 km (81 miles) northeast ofBangkok They consist of PB Valley Winery, GranMonte Vineyard & &(********************************************************************************************************************** )&J&J Vineyard, Village Farm and Winery, to call however a couple of. Tourists can enjoy trips and red wine tasting sessions at all these vineyards.

Two women enjoying a tasty glass of locally produced wine
Two ladies taking pleasure in a delicious glass of in your area produced red wine

Popular grapes consist of:

  • White white wines– Chenin Blanc, White Malage, Colombard
  • Red white wines– Shiraz, Pokdum, Sangiovese
  • Rose– Colombard, White Shiraz
  • Sparkling red wine– Colombard

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This short article was very first released in August 2016 and upgraded in November 2019.





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