Wayfarer brand name broadens with executive travel publication launch

The popular WayfarerExecutive Travel and Lifestyle brand name( a sibling publication to HM) has actually broadened, with the launch of a brand-new bi-monthly digital publication today.

On the back of Wayfarer’s popular worldwide tv program, site and weekly newsletter, the brand name steady now consists of a digital publication released 6 times annually including executive travel and way of life news, functions and evaluations from throughout the world.

WayfarerExecutive Travel and Lifestyle publication Editor-In-Chief and TELEVISION program Host, James Wilkinson, stated the publication would be dispersed to the brand name’s audience of 75,000 executive tourists and the launch of the digital publication was on the back of need for a high-end, elegant and helpful publication for business travel market.

“We have seen increasing demand for our newsletter on a weekly basis and quite a number of subscribers have asked if we would produce a publication,” he stated.

“There is a clear need for an elegant executive travel publication both here in Australia and throughout the world and we anticipate providing a bi-monthly item customized to business travel market.

“In every issue, we will include the latest airline and hotel reviews and news, as well as destination guides, interviews with prominent frequent travellers, accessories and lifestyle features and much more,”Wilkinson stated.

Wilkinson, who is likewise the Editor- in-Chief of HM, stated while the launch came at a time when individuals could not easily check out the world at present, the facility of Wayfarer was to motivate travel and display a few of the very best experiences the world needs to provide.

“We had planned to release the inaugural issue earlier this year, however we quickly faced a crisis that would cripple the travel industry,” he stated.

“But now, as we seek to the future and a rebound of impressive percentages, we wish to be at the leading edge of motivating and showcasing the very best in executive travel, from examining a few of the world’s finest airline companies and hotels to discovering some surprise bars and coffee shops in a few of the most amazing locations around the world.

“We also want to do our part to promote travel in all of its glory and help the global industry to recover, reboot and return in spectacular fashion,”Wilkinson stated.

The brand-new digital publication– the just one of its kind based in Australia that’s focused on the executive travel section– is entirely interactive.

In a travel publishing market initially, the launch concern is packed up with over 30 initial videos recorded on area around the globe– from interviews to evaluations and location guides– bringing the brand name’s popular TELEVISION program to life throughout the publication.

Content originates from the effective Wayfarer TELEVISION program, which has actually been transmitted to over 3 million audiences in 30 nations throughout the world given that it debuted in 2018 and has actually likewise been popular on YouTube, with over 151,000 views and 1.4 million impressions.

TheWayfarer TELEVISION program was initially transmitted on the Sky News Business channel in Australia and on the Australia channel throughout Asia-Pacific It has actually given that been introduced by Flame Distribution into the United States and Canada on the Roku Channel, on ViacomCBS’ PlutoTV in the United Kingdom, Ireland, Austria, Germany and Switzerland, and onboard We stJet in Canada and Flynas in Saudi Arabia.

TheMay-June launch concern consists of a 2020 Luxe Hotels List cover story including a few of the leading company, high-end and store hotels throughout the world; an extensive guide to Austin in Texas andSt Moritz in Switzerland; functions and evaluations on high-end flying with American, Delta and United; evaluations of the Kahala Hotel and Resort in Honolulu and Equinox Hudson Yards in New York; the current airline company and hotel news, devices, car, bars, dining establishments and far more.

TheWayfarer digital publication will be dispersed to over 75,000 executive tourists– mostly in Australia, New Zealand, the United States, Canada, the United Kingdom, Europe and Asia– every 2 months.

Wayfarer is produced and released by The Intermedia Group, a leading Australasian publishing, occasion management and innovation company that specialises in the B2B sector and has a substantial active database of over 400,000 individuals.

Featuring among the most extensive SME audiences of any company in Australasia, The Intermedia Group’s brand names are an important source of details for Australian and New Zealand companies, falling within 12 vertical markets.